Terroir (French pronunciation: [tɛʁwaʁ] from terre, "land") is the set of all environmental factors that affect a crop's phenotype, including unique environment contexts, farming practices and a crop's specific growth habitat.
This term is very often used in the wine industry to describe the importance of wine from different regions of the world. It is often defined this way:
Now, what if we use this word to describe the importance of place when growing hops and, ultimately, brewing beer?
The location of where hops are grown in very important in creating flavors of beer distinct to where they are brewed. What's the point of having a beer that has no personality or distinction unique to where it was made?
This awesome article by Stan Hieronymus delves into the importance of terroir in hops and the craft beer industry.
Don’t call it terroir. Call it beer from a place.
Yes, where hops are grown matters. Iowa beers need Iowa hops.
Cedar Falls Hops Co. grows Iowa hops. Follow us on here to keep up with the newest progress in our fields.